Course Descriptions & Expectations From Students
The aim of the course is to develop an understanding of theories and principles required in marketing management for various settings, and gain knowledge about the skills that are needed in real market situations. Throughout the course, the students will find chance to increase their research abilities. Students are expected to attend the classes regulary, translate the course notes, submit articles and cases to class, and participate in the class discussions.
Prerequisite: none
Textbooks: no specific textbooks will be followed
Reference Books: Sport Marketing
Bernard J. Mullin, Stephan Hardy, William A. Sutton
Sport Marketing Competitive Business Strategies
Christine Brooks
Evaluation: Project 1: Presentation % 30
Project 2: Research % 40
COURSE OUTLINE
Introduction to Sport Marketing
Marketing Mix ( 5 P’ s product, Price, Promotion, Place, Public Relations)
Structure of Sport Industry
Sponsorship
Sport Consumer and Perspective in Behavior
International Marketing
Turkish Sport Marketing
Final week: Research Submission
Reference Sources:
www.csjm.com
case sources about sport marketing from METU Library
BOOK LIBRARY CODE
Marketing Mistakes HF5415.1H37
Marketing Today HF5415.1c54
European Casebook HF 5415. 12E8E957
Cases in Marketing Management HF5415.13. B448
A Colllection of Outstanding Cases in Marketing Management HF5415.13.V64
Cases in Marketing HF5415.S839
Marketing Skinner HF5415.S55
Marketing HF5415.P949